Coca-Cola Faces Challenge to Race-Based Hiring Quota

Coca-Cola

The massive soda company Coca-Cola is facing a challenge to its internal efforts to force diversity on law firms that are contracted to work for it, as reported by the Washington Free Beacon.

In January, Coca-Cola announced an initiative that would target law firms contracted to work on behalf of the company, wherein all firms would be hit with a 30 percent reduction in their overall payment unless 30 percent of that firm’s workforce was “diverse.” Of those 30 percent, 15 percent had to be black.

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