Vivek Ramaswamy is currently polling fourth among Republican presidential candidates and, with the Iowa caucus fast approaching, will need to rapidly make up ground for a strong early showing. Yet in early primary contests where candidates are spending big on political advertising, his campaign is so far keeping its powder dry.
The businessman has spent significantly less on political advertisements than his chief political rivals, and has only reserved just over $100,000 on future ad buys, a figure dwarfed by the campaigns of Trump, DeSantis and Haley. While his campaign has instead opted for local engagement in the key early nominating states, Republican operatives in Iowa and New Hampshire warn that time is running out for a major push.
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