The United States Army is reducing its size by about 5%, cutting roughly 24,000 jobs, as part of a restructuring plan that is ostensibly meant to better prepare for a possible war in the future.
As ABC News reports, the cuts will mostly affect posts that are already empty, such as counterinsurgency jobs that were previously needed in countries like Iraq and Afghanistan but no longer needed today, as well as about 3,000 jobs in the Army special operations forces.
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The Army released the second wave of promotional videos in its rebranding campaign Monday intended to boost its “relatability” to a diverse array of Americans amid persistent recruiting problems, according to Defense One.
The Army revived its 1980s slogan “Be All You Can Be” in March in hopes of attracting a new generation of future soldiers as recruiting fell 25 percent short of its goals in 2022 and is expected to mirror the shortfall in 2023. The “First Steps” series is meant to appeal to Gen Z’s desire for genuine engagement and emphasize knowledge, culture and trust, Ignatios Mavridis, the acting chief of Army Enterprise Marketing, told Defense One.
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