In modern elections, the candidate who can turn out the bigger base is usually the winner. Put differently, the campaign with better voter data holds the trump card.
For more than a decade now, Democrats unquestionably have owned that trump card and used it to carve deep inroads into once solidly red states such as Arizona, North Carolina, and Georgia, while Republicans have looked on in bafflement. It’s no secret why the Left is winning elections despite shrinking in the polls: They register new voters in droves, and conservatives do not.
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