Commentary: The North Face’s Absurd, Hypocritical Virtue-Signaling

Virtue-signaling, and the hypocrisies that inevitably accrue to it, are nothing new. Neither is it new that those who virtue-signal while engaging in or benefiting from those things that they decry are deeply self-deluded about their hypocrisy.

In the middle of a pandemic, we’re seeing more than our fair share, from the mayor of Austin lecturing his citizens on the virtues of staying home while he himself was on vacation in Mexico, to the newly inaugurated mayor of Baltimore locking down businesses across his city and then finding himself caught shopping outside his city where the rules are more “relaxed,” to Dr. Deborah Birx, one of the architects of America’s “You Should Stay Home” policy, traveling to see family over the holidays.

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