This is a bad year to have paid the International Olympic Committee $100 million for the right to put its iconic rings on your soda cans or shampoo bottles. But this is what the rarefied air of being a top Olympic sponsor buys you in 2022: The Winter Games are being played in an authoritarian state with an atrocious human rights record, and none of its underwriters are eager to play up their association in the important American market.
Read MoreCommentary: American Business Dealings in China Show Stakeholder Capitalist Commitments Are Hollow
