As college football season is well underway, the Big 12 conference announced that it will be going all-out on social justice messaging with public announcements, scoreboard messages, and more. This comes amid a nationwide push for BLM messaging in sports.
According to ESPN, the conference made the decision in early September, which includes the college allowing athletes wearing social justice patches on uniforms. Conference commissioner Bob Bowlsby said that the conference wants to use “our platforms” to make a difference.
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