NBC Universal and its advertisers are becoming worried about the success of Olympic broadcasting as TV ratings plunge and star athletes struggle, Variety reported on Tuesday.
Low TV viewing numbers and early exits from star athletes like Simone Biles and Naomi Osaka have caused anxiety from Olympic advertisers, Variety reported.
Despite beating competitors’ nightly program views, the Olympics are “clearly not what NBC, our agency or our clients were looking for,” an unnamed media buying executive told Variety.
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