Commentary: Distrust in Television Ratings

While they may not agree on nearly anything else, one issue manages to unite Fox News Channel, MSNBC and CNN: an archaic television ratings system that is known to wildly misrepresent viewership.

At a time when cord-cutting has brought about many new ways to consume television news and entertainment, the industry’s primary measurement tool, Nielsen Ratings, seems stuck in another era. Those chosen as “Nielsen families” have complained for years about the cumbersome, almost primitive methods used to track their viewership.

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