ByteDance, the CCP-linked parent company of popular shortform video platform TikTok, is trying to enter the book publishing industry, The New York Times reported Saturday.
The company filed in late April for a U.S. trademark for a publishing firm, 8th Note Press, and has already begun reaching out to some independent authors for the rights to sell their books, the NYT reported. TikTok has helped some books become bestsellers in the past several years, posts using the #Booktok hashtag have been viewed more than 91 billion times and the combined sales of 100 authors with large BookTok followings eclipsed $760 million in 2022, a 60% surge from the year prior.
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