Report: Online Inflation Soars Heading into Busy Holiday Season

Person on laptop

Online prices soared to record highs in November, according to Adobe Analytics.

Prices online surged 3.5% on a year-over-year basis as of November, the biggest increase since 2014, when Adobe started tracking the cost of goods on the internet and the 18th consecutive year of online inflation, according to the Adobe Digital Price Index (DPI). Prices on a month-to-month basis dropped 2% due to holiday discounts, according to Adobe.

“Census Bureau data shows that the e-commerce share of non-fuel retail spending has tripled over the last decade as more expenditures like groceries and home improvement move online,” Marshall Reinsdorf, former senior economist at International Monetary Fund, said in the report.

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