A family safety app used to track children’s movements is selling location data to several different data brokers, according to an investigation by The Markup.
Life360, which bills itself as a “family location sharing app” that purports to “simplify safety” for families, is selling customers’ location data to over a dozen data brokers including X-Mode, SafeGraph and Cuebiq, the Markup reported, citing interviews with two ex–Life360 employees and two former employees of major location data brokers.
Life360 is used by 31 million members, according to its website, and is intended to provide parents with the ability to track their children’s movements. The company discloses in its privacy policy that it sells “identifiers, Internet/Network information, Geolocation, Inferences, and Other personal information, including driving event and movement data” to third parties.
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