Most voters say companies should not speak out on social issues, while most corporate executives think they should, a new opinion survey has found.
While 63% of corporate executives “agree unequivocally that companies should speak out on social issues,” only 36% of voters feel the same, according to a poll conducted by the Brunswick Group.
“As the data show, the organizational impulse to weigh in on any and every social issue is disregarded by audiences, disconnected from what people want, and even diminishing to corporate reputation,” the advisory firm explains.
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