Commentary: Bob Iger, DEI, and Wokism Broke Disney’s Trust with America

Bob Iger Disney

There is something of a subculture on YouTube of armchair analysts and commentators, WDW Pro, Valliant Renegade, and ClownfishTV, to name just three (beyond traditional financial websites like CNBC and Seeking Alpha), who track every cultural, corporate, programming, and financial move of The Walt Disney Company, previously one of America’s most iconic and trusted companies. Note: I used the past tense in describing The Walt Disney Company. It is no longer one of America’s most trusted brands, and it’s about to lose its iconic status.

How did this happen?

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Commentary: At This Point, Disney Deserves to Die

Bob Iger Disney

That Disney has been dying a slow death for a long time should be clear to anyone even remotely familiar with the entertainment industry. Last summer, the company lost $900 million at the box office, and its streaming platform, Disney+, lost 1.3 million subscribers in just the last quarter of 2023.

Numbers like these should be easy red flags to stockholders and investors — as should the growing amount of blowback condemning woke content in TV shows and blockbuster films.

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Commentary: Ron DeSantis Has All the Right Enemies

A lot of people are upset with Florida Governor Ron DeSantis, especially as he launches his presidential bid.

Start with America’s wokest corporate titans. While perched in a Los Angeles County rapidly losing population and companies to Florida, Disney CEO Bob Iger’s company alleged DeSantis is “weaponizing the power of government to punish private business.”

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Disney CEO Pledges to Double Down on LGBT ‘Storytelling’ in Animated Kids’ Movies

Bob Iger, the newly appointed CEO of Disney, pledged to double down on LGBT “storytelling” in the company’s animated kids’ movies during a Monday town hall with employees, according to The New York Times.

Iger served as CEO for 15 years before retiring in late 2020; he was brought back in about a year later after his successor, Bob Chapek, was fired, according to the NYT. Tumbling stock prices marked Chapek’s tenure as CEO, as did public outrage over the company’s political engagement in Florida and its alleged efforts to inject sexual content into children’s shows, particularly through gay and transgender characters.

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