Surging BBQ Companies Go Public, Signaling Continued Post-Pandemic Shift to Home Cooking

Man in apron, seasoning meat.

Multiple home barbecue companies are going public after a successful year and a half amid the COVID-19 crisis, an apparent reflection of increasing consumer orientation toward home cooking after many months during which dining out was sharply curtailed.

Traeger — a manufacturer of automated wood-pellet smokers — this week announced an initial public offering of 23,529,411 shares of common stock at as much as $18 per share. The company was expecting to realize around $400 million in the IPO.

The company in its IPO prospectus said it “more than doubled revenue from $262.1 million in 2017 to $545.8 million in 2020,” with huge surges in social media followings last year

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